Is Diplo’s “Techno” Video Anti-Drug?

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In lieu of recent deaths at one of the Mad Decent Block Party locations and a ton of media attention for the producer, Diplo, Yellow Claw, and LNY TNZ released a possibly controversial video to their song “Techno”. The video depicts two storylines: one of some sort of drug being manufactured, sold to dealers, and eventually brought into a club – the second storyline depicts an innocent-looking girl move into an apartment with her father, go to a club with some friends, and buy the drugs shown in the first storyline. The video ends with said girl becoming sick and being rushed to the hospital by EMTs. Her father visits her and strokes her head as she lays on a hospital bed.

I’m not sure if the video’s goal is to gain attention, or if it doesn’t matter at all, but it’s interesting that they would choose to include this content in their video. The contrast between Waka Flocka Flame’s lyrics and the video is almost sarcastic with lines like “We sellin’ kush not white boy” and “the club is in molly’s world”. Is the video anti-drug, or facetious? Honestly, the video isn’t even particularly interesting and seems lazy, but hey, diplo clearly gives zero fucks.

Watch the official music video for Techno ft. Waka Flocka Flame:

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1 Response

  1. roo October 31, 2014 / 2:09 am

    The video is one storyline that comes full circle, NOT two independent storylines that cross paths.

    A farmers daughter gets accepted to college, her dad is a farmer and doesn’t have a whole lot of money to pay for her expenses so he accepts an offer to let drug producers use his farm to make drugs.

    The drug producers pay the farmer,

    the farmer uses the money to pay the expenses so his daughter can go to school,

    the drug producers sell the drugs to the drug dealers,

    the drug dealer sells the farmers’ daughter drugs that were made on her fathers farm,

    the girl overdoses and dies.

    The farmer wanted a better life for his daughter and was willing to sacrifice the wellbeing of others (by letting unsafe drugs be produced on his property he was putting other people at risk), which is why the end of the video says drugs are not worth the risk.
    They’re saying that everyone involved in the process is guilty- not just the drug dealer, not just the drug user, but instead everyone involved.

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